Hello!

I am a creative marketing executive with strong business acumen. I listen actively, think strategically, am skilled at prioritizing, and have a knack for cutting through the clutter to achieve targeted solutions. As a collaborative team builder, I am a facilitator, contributor and cheerleader with 20+ years of experience bringing talent together to build cross-functional, cooperative, client-centric, and productive teams.

I am a humble, positive, energetic, insatiably curious, communicator and thrive in challenging and fast-paced environments. I excel in identifying disruptive marketing opportunities and producing creative marketing communications and deliverables, on brief, on deadline and in budget.

Above all else, I am a relationship builder. I am genuine and sincere, and place great value in my word. If you are in need of an experienced and passionate creative marketing professional, I look forward to talking with you!

Loree A. Blue

 336.416.6595  |  loree@loreeblue.com 

Go ahead, download my resume PDF here! 

R E C E N T   E X P E R I E N C E

Principle Marketing and Public Affairs Manager

 Maryland-National Capital Park and Planning Commission, Montgomery Parks  |   February 2019 – Current   |   Wheaton, MD

Land Development, Planning and Management, Government Agency – montgomeryparks.org

• Plan and execute digital and traditional marketing programs.
• Lead vision, mission, creative ideation, and execution of creative marketing deliverables, on brief, on deadline and in budget.
• Hire, mentor, inspire, and motivate six cross-functional direct reports.
• Own brand identity and style standards; marketing strategies; graphic design; photography and videography; communications; content development and social media programs; advertising; website design, development and UI, UX; promotions; blogging; and marketing, promotions, and media relations supporting 10 divisions.
• Responsible for marketing department accountability standards, processes, procedures, project management, and staff performance.
• Manage 124MM budget and establish marketing priorities.
• Identify KPIs to support and assess ROI, and translate into actionable insights for: marketing; website; social media; paid digital; print; direct mail; radio; TV; advertising; internal and external communications; public and community engagement; advocacy; and media relations.

Creative Director, CMO | COO

 Ds2creative, Creative Marketing Solutions   |   August 2000 – February 2019   |   Lewisville, NC

 Launch and direct boutique creative agency:

• • Launch new business development; nurture and nourish client relationships.
  • Develop marketing, creative, and sales strategies.
  • Lead vision, mission, creative ideation, and execution of creative marketing deliverables, on brief, on deadline and in budget.
  • Function as brand identity warrior; stealth protector of style standards.
  • Hire, mentor, and inspire staff.
  • Oversee project execution, talent assignment and accomplishment.
  • Build media and vendor relationships; develop extensive network of freelance talent.
  • Effectively manage clients’ marketing budgets.

  Hands-on, results-oriented, leadership of creative marketing communications agency, full-time staff and extensive network of freelance talent.

   Sample of accounts:

  TW GARNER FOOD COMPANY | texaspete.com | International Sauce, Salsa and Chip Manufacturer – B2C & B2B

  RED HOT & BLUE RESTAURANTS, INC. | redhotandblue.com | National Casual Dining Restaurant Chain, Franchisor & Caterer – B2C

  VARIETY WHOLESALERS, INC. | rosesdiscountstores.com | Regional Discount Retailer – Retail, Social Media & Email Marketing

   LOWES COMPANIES | lowes.com | National Home Improvement Retailer – Retail & Direct Mail

   FEBREZE HOME COLLECTION | febrezehomecollection.com | Candle & Scent Manufacturer – Ecommerce

  MICROMEM, INC. | MAST, INC. | micromeminc.com | Sensor Technology – B2B

  L’EGGS HOSIERY | HANES | hanes.com | Textiles & Apparel Manufacturer – B2B & B2C

   

  Marketing Director

  Pioneer/Eclipse Corporation  |  1996-2000   |  Sparta, NC

  International Industrial Floorcare Products & Services

  • Plan and execute marketing strategy and public relations.
  • Oversee new product introductions.
  • Lead vision, mission, creative ideation, and execution of creative marketing deliverables, on brief, on deadline and in budget.

E D U C A T I O N

 Strategic Marketing, Professional Certificate, Cornell University • Essentials of Marketing Strategy • Applied Marketing Strategy and Decision-Making Tools • Marketing Research and Analysis • Creating and Communicating the Value of Your Brand • Introducing New Products: Success and Failures • Distribution Strategy and International Marketing

Executive Leadership, Professional Certificate, Cornell University • Quality and Service Excellence • Leading Collaborative Teams • Strategic Decision Making • Leading with Credibility • Motivating People for High Performance • Coaching Skills for Leaders • Leading for Creativity and Innovation • Planning and Delivering Effective Presentations

Data-Driven Marketing, Professional Certificate, Cornell University • Measuring Consumer Preferences • Analyzing Segmentation and Targeting • Using Data for Positioning Brands • Predicting and Managing Customers’ Lifetime Value • Market Response Modeling • Optimizing Digital Advertising with Analytics

BFA, Commercial Art, East Carolina University

R E F E R E N C E S

Available on request.

P E R S O N A L  

• Problem-solver, skilled at assessment, identifying solutions, and implementing effective approaches
• Enjoy mentoring staff to expand their professional expertise and love sharing the “high-five ah-ha” moments
• Dependable and attentive; work with immediacy to project/task completion
• Calm-under-pressure; prioritize the chaos of deadlines in fast-paced multitasking project management
• Passionate about technology and best practice
• Follow trending social, cultural, economic and design influences
• Self-motivated, high energy, entrepreneurial spirit team leadership
• Collaborative, trustworthy, interpersonal skills, building long-term professional relationships
• Conversationalist, well-mannered, considerate, with spirited sense of humor
• Expert in Adobe CS, Microsoft Office, Content Management Systems (WordPress) and Project Management CRM