Hello!

Thank you for stopping by.

I am a creative marketing executive with strong business acumen. I listen actively, think strategically, am skilled at prioritizing, and have a knack for cutting through the clutter to achieve strong messaging focus and targeted solutions. As a collaborative team builder, I am a facilitator, contributor and cheerleader with 20+ years of experience bringing talent together to build cross-functional, cooperative, client-centric, productive teams.

I am a humble, positive, energetic, insatiably curious, communicator and thrive in challenging and fast-paced environments. I excel in identifying disruptive marketing opportunities and producing creative marketing communications and deliverables, on brief, on deadline and in budget.

Above all else, I am a relationship builder. I am genuine and sincere, and place great value in my word.

If you are in need of an experienced and passionate creative marketing professional, I look forward to talking with you!

Loree A. Blue

336.416.6595  |  loree@loreeblue.com 

Go ahead, download my resume now! 

R E C E N T   E X P E R I E N C E

Marketing and Public Affairs Manager

Maryland-National Capital Park and Planning Commission, Montgomery Parks   

February 2019 – Current | Silver Spring, MD

• Leads and executes brand vision; marketing, advertising, promotions, public relations and community outreach programs
  • Brand repositioning to move the public perception, support organizational mission, and increase participation
  • Participates in and supervises: brand identity; ADA compliance; strategic messaging and communications;  marketing plan development and execution; advertising; event planning and promotion; social media; public relations; media and influencer  relationships;  website design, management and content development; photography; videography; graphic design; copywriting; and budget management
  • Serves as centralized funnel for all marketing requests for the organization

• Cultivates strong professional relationships with internal and external executives; directors; managers; staff; advocates; stakeholders; community leaders and vendors

• Hires, manages, and mentors marketing, communications, creative team members and contractors
  • Pilots staff and project accountability ROI measures
  • Restructure of staff responsibilities, prioritizing to build a more creative and collaborative environment, implemented project management software and metrics
  • Champions staff professional development with training, workshops and teachable moments
  • Introduces and implements new technologies
  • Implements and monitors communication style standards and brand identity guidelines, project deadlines and delivery

• Evaluates ROI, reach, engagement, user experience (UX) and analytics for: website; social media; email marketing; communications; traditional and PPC advertising, and public relations programs
  • Targeting user experience and audience engagement
  • Prioritizes identifying new markets and inclusion of underserved demographics of the DMV region

• Responsible for management of marketing, advertising and outreach departmental budget

Creative Director, CMO

Ds2creative, Creative Marketing Solutions 

August 1990 – February 2019 | Lewisville, NC

• Principal: Launch and direct boutique creative design and marketing communications agency
• Team Builder: Hire and mentor fulltime and freelance creative professionals
• Leader:
  – Business development and client relations
  – Creative and marketing strategy and execution
  – Develop brand identity and standards
  – Social media strategy, policies, plan, management and content development
  – Website design, build, hosting, maintenance and content development
  – Digital advertising and promotion planning, execution and data collection and assessment
  – Email marketing promotion, database management and prospecting and loyalty club management
  – Account and project management, talent assignment, schedules and budget
  – Pitch and strategic marketing presentations

Sampling of Clientele:

• Lowes Home Improvement: Retail; Consumer Goods; Contractor Incentive Program
• L’eggs Hosiery: Hosiery, Textiles Manufacturing and Distribution
• Pannill and Tultex Knitting: Textiles, Apparel Manufacturing and Distribution
• Highland House, Stanley Furniture, Leathercraft: Furniture Manufacturing and Distribution
• TW Garner Food Company: Food Manufacturing and Retail Distribution; Foodservice
• Variety Wholesalers, Inc.: Roses Discount Stores Retail
• RJ Reynolds Packaging: Product Packaging and Promotions
• Pioneer-Eclipse Corporation: Floor Care Products and Equipment Manufacturing and Distribution
• Industrial Battery and Charger, Inc.: Industrial Equipment Distribution
• SciWorks, Science Museum and Environmental Park: Tourism, Museum and Development
• North Carolina Grassroots Science Museums Collaborative: Tourism and Museums
• Red Hot & Blue Restaurants, Inc.: Hospitality and Franchise Programs
• Sticky Fingers Restaurants: Hospitality
• Winston-Salem Visitor Attractions: Tourism
• Town of Lewisville: Event Promotion
• North Carolina Association of Independent Schools: Educational
• Chesson Labs: Pharmaceutical Research, Development and Manufacturing

E D U C A T I O N

Strategic Marketing, Professional Certificate, Cornell University • Essentials of Marketing Strategy • Applied Marketing Strategy and Decision-Making Tools • Marketing Research and Analysis • Creating and Communicating the Value of Your Brand • Introducing New Products: Success and Failures • Distribution Strategy and International Marketing

Executive Leadership, Professional Certificate, Cornell University • Quality and Service Excellence • Leading Collaborative Teams • Strategic Decision Making • Leading with Credibility • Motivating People for High Performance • Coaching Skills for Leaders • Leading for Creativity and Innovation • Planning and Delivering Effective Presentations

Data-Driven Marketing, Professional Certificate, Cornell University • Measuring Consumer Preferences • Analyzing Segmentation and Targeting • Using Data for Positioning Brands • Predicting and Managing Customers’ Lifetime Value • Market Response Modeling • Optimizing Digital Advertising with Analytics

BFA, Commercial Art, East Carolina University

R E F E R E N C E S

Available on request.

P E R S O N A L  

• Possess excellent written, verbal and visual communication skills
• Conversationalist, well-mannered, considerate, with spirited sense of humor
• Experienced presenting marketing concepts to clients, executives, business owners, management and staff
• Expert in Adobe CS, Microsoft Office, Content Management Systems (WordPress) and Project Management CRM
• Problem-solver, skilled at assessment, identifying solutions, and implementing adaptable approaches
• Enjoy mentoring staff to expand their professional expertise and love sharing the “high-five ah-ha” moments
• Dependable and attentive; work with immediacy to project/task completion
• Calm-under-pressure; prioritize the chaos of deadlines in fast-paced multitasking project management
• Passionate about technology and best practice
• Follow and consider trending social, cultural, economic and design influences
• Self-motivated, high energy, entrepreneurial spirit team leadership
• Collaborative, trustworthy, interpersonal skills, building long-term professional relationships
• Able to focus my energies on your brand success without distraction
• Ready, willing & able to travel as needed; willing to relocate