336-416-6595 loree@loreeblue.com

Hello!

Thank you for stopping by.

I am a creative marketing executive with strong business acumen. I listen actively, think strategically, am skilled at prioritizing, and have a knack for cutting through the clutter to achieve strong messaging focus and targeted solutions. As a collaborative team builder, I am a facilitator, contributor and cheerleader with 20+ years of experience bringing talent together to build cross-functional, cooperative, client-centric, productive teams.

I am a humble, positive, energetic, insatiably curious, communicator and thrive in challenging and fast-paced environments. I excel in identifying disruptive marketing opportunities and producing creative marketing communications and deliverables, on brief, on deadline and in budget.

Above all else, I am a relationship builder. I am genuine and sincere, and place great value in my word.

If you are in need of an experienced and passionate marketing professional, I look forward to talking with you!

Loree A. Blue

336.416.6595  |  loree@loreeblue.com 

Go ahead, download my resume now! 

 

R E C E N T   E X P E R I E N C E

Marketing and Public Affairs Manager

Maryland-National Capital Park and Planning Commission, Montgomery Parks   

February 2019 – Current | Silver Spring, MD

  • Leads and executes brand vision; marketing, advertising, promotions, public relations and community outreach programs
    • Brand repositioning to move the public perception, support organizational mission, and increase participation
    • Participates in and supervises: brand identity; ADA compliance; strategic messaging and communications;  marketing plan development and execution; advertising; event planning and promotion; social media; public relations; media and influencer  relationships;  website design, management and content development; photography; videography; graphic design; copywriting; and budget management
    • Serves as centralized funnel for all marketing requests for the organization
  • Cultivates strong professional relationships with internal and external executives; directors; managers; staff; advocates; stakeholders; community leaders and vendors
  • Hires, manages, and mentors marketing, communications, creative team members and contractors
    • Pilots staff and project accountability ROI measures
    • Restructure of staff responsibilities, prioritizing to build a more creative and collaborative environment, implemented project management software and metrics
    • Champions staff professional development with training, workshops and teachable moments
    • Introduces and implements new technologies
    • Implements and monitors communication style standards and brand identity guidelines, project deadlines and delivery
  • Evaluates ROI, reach, engagement, user experience (UX) and analytics for: website; social media; email marketing; communications; traditional and PPC advertising, and public relations programs
    • Targeting user experience and audience engagement
    • Prioritizes identifying new markets and inclusion of underserved demographics of the DMV region
  • Responsible for management of marketing, advertising and outreach departmental budget

 

Creative Director, CMO

Ds2creative, Creative Marketing Solutions 

August 1990 – February 2019 | Lewisville, NC

  • Principal: Launch and direct boutique creative design and marketing communications agency
  • Team Builder: Hire and mentor fulltime and freelance creative professionals
  • Leader:
    – Business development and client relations
    – Creative and marketing strategy and execution
    – Develop brand identity and standards
    – Social media strategy, policies, plan, management and content development
    – Website design, build, hosting, maintenance and content development
    – Digital advertising and promotion planning, execution and data collection and assessment
    – Email marketing promotion, database management and prospecting and loyalty club management
    – Account and project management, talent assignment, schedules and budget
    – Pitch and strategic marketing presentations

Sampling of Clientele:

  • Lowes Home Improvement: Retail; Consumer Goods; Contractor Incentive Program
  • L’eggs Hosiery: Hosiery, Textiles Manufacturing and Distribution
  • Pannill and Tultex Knitting: Textiles, Apparel Manufacturing and Distribution
  • Highland House, Stanley Furniture, Leathercraft: Furniture Manufacturing and Distribution
  • TW Garner Food Company: Food Manufacturing and Retail Distribution; Foodservice
  • Variety Wholesalers, Inc.: Roses Discount Stores Retail
  • RJ Reynolds Packaging: Product Packaging and Promotions
  • Pioneer-Eclipse Corporation: Floor Care Products and Equipment Manufacturing and Distribution
  • Industrial Battery and Charger, Inc.: Industrial Equipment Distribution
  • SciWorks, Science Museum and Environmental Park: Tourism, Museum and Development
  • North Carolina Grassroots Science Museums Collaborative: Tourism and Museums
  • Red Hot & Blue Restaurants, Inc.: Hospitality and Franchise Programs
  • Sticky Fingers Restaurants: Hospitality
  • Winston-Salem Visitor Attractions: Tourism
  • Town of Lewisville: Event Promotion
  • North Carolina Association of Independent Schools: Educational
  • Chesson Labs: Pharmaceutical Research, Development and Manufacturing

 

E D U C A T I O N

Strategic Marketing, Professional Certificate, Cornell University • Essentials of Marketing Strategy • Applied Marketing Strategy and Decision-Making Tools • Marketing Research and Analysis • Creating and Communicating the Value of Your Brand • Introducing New Products: Success and Failures • Distribution Strategy and International Marketing

Executive Leadership, Professional Certificate, Cornell University • Quality and Service Excellence • Leading Collaborative Teams • Strategic Decision Making • Leading with Credibility • Motivating People for High Performance • Coaching Skills for Leaders • Leading for Creativity and Innovation • Planning and Delivering Effective Presentations

Data-Driven Marketing, Professional Certificate, Cornell University • Measuring Consumer Preferences • Analyzing Segmentation and Targeting • Using Data for Positioning Brands • Predicting and Managing Customers’ Lifetime Value • Market Response Modeling • Optimizing Digital Advertising with Analytics

BFA, Commercial Art, East Carolina University

 

R E F E R E N C E S

Available on request.

P E R S O N A L  
  • Possess excellent written, verbal and visual communication skills
  • Conversationalist, well-mannered, considerate, with spirited sense of humor
  • Experienced presenting marketing concepts to clients, executives, business owners, management and staff
  • Expert in Adobe CS, Microsoft Office, Content Management Systems (WordPress) and Project Management CRM
  • Problem-solver, skilled at assessment, identifying solutions, and implementing adaptable approaches
  • Enjoy mentoring staff to expand their professional expertise and love sharing the “high-five ah-ha” moments
  • Dependable and attentive; work with immediacy to project/task completion
  • Calm-under-pressure; prioritize the chaos of deadlines in fast-paced multitasking project management
  • Passionate about technology and best practice
  • Follow and consider trending social, cultural, economic and design influences
  • Self-motivated, high energy, entrepreneurial spirit team leadership
  • Collaborative, trustworthy, interpersonal skills, building long-term professional relationships
  • Able to focus my energies on your brand success without distraction
  • Ready, willing & able to travel as needed; willing to relocate

 

Brands

Industries

Years of Creative Leadership

Marketing Campaigns