Loree A. Blue

336.416.6595 | loree@loreeblue.,com

EXECUTIVE SUMMARY

I’m a creative and strategic marketing leader passionate about solving complex brand challenges. With 15+ years of experience driving integrated marketing, brand strategy, and creative direction, Proven ability to build and optimize creative services operations, manage in-house and external teams, and deliver high-impact marketing content for digital, e-commerce, packaging, print, video, and environmental touchpoints.

With exceptional visual, verbal, and written communication skills, I can cut through the clutter to provide actionable creative marketing strategies for clear, compelling narratives. I lead with intellectual curiosity, asking “why,” “so what,” “what if,” and “what’s next” to drive bold ideas and measurable outcomes.

My strengths include bringing brand identities to life and translating business goals into clear, actionable creative marketing strategies. I own execution from ideation to delivery, ready to roll up my sleeves and get it done.

KEY COMPETENCIES

• • Creative Marketing Operations, Workflow Optimization & Production Leadership
  • Creative Team Building, Mentorship, Development & Resourcing
  • DTC, B2B & B2C Marketing
  • Multi-Channel Campaign Development (Digital, Social, Packaging, Video)
  • Brand strategy, stewardship, brand voice and reputation management
  • AI-Driven Content Creation & Process Automation
  • Vendor, Agency, & Budget Management
  • Photo & Video Production Oversight
  • Brand Development, Guidelines, & Voice Consistency
  • Integrated Marketing Strategy & Cross-Functional Collaboration
  • Data-Driven Campaign Optimization & Reporting

TECHNICAL SKILLS

Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro, Acrobat Pro), Canva, WordPress CMS, CSS, SEO, UX/UI, Hootsuite, Salesforce CRM, Marketo, ABM, Microsoft Office Suite (Word, Excel, PowerPoint), Microsoft Teams, Google Workspace, Smartsheet, Figma, Google Analytics, Google Search Console, ChatGPT AI, DeepSeek AI, Basecamp, Frase, Siteimprove, MailChimp, A/B, BlueHornet

INDUSTRY EXPERIENCE

B2B Manufacturing: Food, apparel, hosiery, furniture, building materials, chemical, education, energy, technology, and electronics

B2C: Hospitality, QSR restaurants, home goods, tobacco, general merchandise retail, home improvement retail, real estate, construction, travel and tourism, professional and technical services